Advances in digital innovation products can play an important role in the digital economy. Therefore, the administrative staffs related to the field of service activities can provide more satisfaction for providing their services by expanding their activities in this field. whose growth and development requires a new appropriate market and a new form of competition that requires market entry strategies. Therefore, the development of applications and business models of the Internet of Things is facilitated by smart devices, and in this research, the business ecosystem model has been used for smart office buildings.
The purpose of the research: The main purpose of the research is to provide a suitable framework for creating a business model for the strategy of entering the Internet of Things market.
  Research method: research method based on purpose, exploratory and research method based on nature and method, survey and statistical community of experts including managers, specialists and consultants and organizations active in the field of Internet of Things, judgmental and selective sample method, sample size of visits and interviews Presence in organizations, the tool for collecting in-depth individual interviews, validity of face-to-face interviews with selected experts, reliability if necessary, Cronbach's alpha scale method, data analysis method, grand theory method, the output of the research theoretical model.
Findings: Through the analysis of qualitative data, we developed a central coding paradigm, based on which the communication line between the categories of the research, including causal conditions, the central category of intervening conditions, strategies and consequences, was determined.
Conclusion: The results showed that factors such as customer attraction, customer development, partnership and cooperation, investment, advertising, social events, customer satisfaction and customer loyalty, effective factors (strength) and customer relationship, customer interaction, technology, product development , distribution channel, product price and customer retention are effective factors (weakness).